香港大学Master of Science in Marketing市场营销硕士辅导

The programme is composed of three groups of modules on (1) marketing insights, (2) analytical tools, and (3) decisions framework for marketing professionals. It is designed to be strategy-oriented with an all-rounded training to sharpen your analytical, communication and intellectual skills. Ethics and sustainability issues with a corporate profit-making orientation are also embedded in the programme.该课程由三组模块组成:(1)市场营销洞察，(2)分析工具，(3)市场营销专业人员决策框架。它被设计为以战略为导向，通过全面的培训来提高你的分析、沟通和智力技能。该方案还涉及以企业利润为导向的道德和可持续性问题。

The programme requires a total of ten courses (60 credits), including five core courses (30 credits) and five elective courses (30 credits). Classes will generally be conducted during weekdays at the HKU Cyberport Campus. In addition to our faculty members, experienced industry professionals will be involved in the teaching. All courses are taught in English. 该方案共需要10门课程(60学分)，包括5门核心课程(30学分)和5门选修课程(30学分)。课程一般于平日在港大数码港校园举行。除了我们的教职员工，经验丰富的行业专业人士将参与教学。所有课程都用英语授课。

Core Courses核心课程

MSMK7001 - Strategic Marketing Management战略营销管理

MSMK7002 - Consumer Insights 消费者洞察

MSMK7003 - Applied Marketing Research and Metrics应用市场调查和指标

MSMK7004 - Marketing on the Internet互联网营销

MSMK7005 - Business Model Design and Marketing Innovation (Capstone course) 商业模式设计与营销创新(Capstone课程)

Elective Courses选修课程

MSMK7011 - Service Marketing and Management服务营销和管理

MSMK7012 - Global Technology and New Product Strategies全球技术和新产品战略

MSMK7013 - Branding Strategy品牌战略

MSMK7014 - China Marketing中国营销

MSMK7015 - Advertising and Integrated Marketing Communication广告与整合营销传播

MSMK7016 - Global Marketing全球营销

MSMK7017 - Selective Topic in Marketing Strategy营销策略中的选题

MSMK7018 - Entrepreneurial Marketing创业营销

以上便是关于香港大学市场营销专业的课程内容介绍，如果同学在学习市场营销的专业课程的时候，有需要我们老师帮忙辅导的内容，可以直接联系我们。