留学生英文商业计划书Business Planning怎么写？

商业计划是为客户准备的，因为他们需要知道该产品是否符合市场目标而不是该产品的实用性，同时也是为政府准备，因为政府需要了解产品的法律，经济和补贴问题是否符合要求等诸如此类的问题。(Business plan is prepared for customers for they need to know whether the product serves the purpose or not and the utility of the product, for government because it is necessary to know for government whether the legal economical and subsidy concerns are met or the like.)

那么一篇商业计划书通常需要包含哪些内容呢?通常情况下，一篇优秀的商业计划书(Business Planning)需要包含以下几个部分

Executive Summary

Background/Industry Research

Competitor Analysis

Customer Profile

Product Range

Personnel

Operations Analysis

Legal and/or Technical

Sales and Marketing

Financial projections

References

Appendix

当然，这不是每个Business Planning都必须遵守的内容结构，同学们需要根据各自Module上的写作要求具体决定。比如说，斯旺西大学MN-M552business planning这门课，我们就根据他的具体要求，列出如下结构:

1.0 Background and industry research (背景与行业分析)

1.1 Background

1.2 Industry research

1.3 Summarised opinion

2.0 Competitor analysis (竞争对手分析)

3.0 Customer profile (顾客介绍)

3.1 Segmentation

3.2 Targeting

4.0 Product range (产品范围)

4.1 Products

4.2 Value addition

4.3 Market gap

5.0 Personnel (人事部门)

6.0 Operations analysis (运营分析)

7.0 Legal/technical (法律与技术)

7.1 Legal

7.2 Technical

8.0 Sales and marketing (销售与市场推广)

9.0 Financials (财务)

9.1 Sales and cost forecast

9.2 Cash flow analysis

9.3 Profit and loss statement

9.4 Key ratios

References

Appendix 1 Interview questions

综上例子所述，同学们可以发现，一篇好的business planning必须包含competitors analysis。